Wakesurf Saloon

The primary objective for the Wakesurf Saloon project was to conceptualize and bring to life a truly unique and immersive wakesurf-themed bar and grill in Lakeway, Texas. Our client aimed to establish a distinctive hospitality venue that not only captured the dynamic spirit of wakesurfing but also offered a premium dining, beverage, and social experience. The challenge was to create a cohesive brand identity, a captivating physical environment, and a robust digital presence that would attract and engage the target demographic, differentiating the Wakesurf Saloon in a competitive market.

Schustereit & Co. partnered with the client to deliver a comprehensive solution that transformed the Wakesurf Saloon vision into a vibrant reality. Our approach began with an intensive brand strategy workshop, defining the core essence and target audience of the establishment. We then meticulously crafted a compelling visual identity, including logo design, color palettes, and interior design recommendations that authentically echoed the wakesurf lifestyle. Concurrently, we developed a modern, engaging digital platform, including a responsive website and strategic social media guidance, ensuring seamless online presence and customer engagement. Our creative process emphasized synergy between the physical and digital realms, resulting in a cohesive brand experience that perfectly encapsulated the project's goal of a unique, high-end wakesurf-themed destination.

Next.js, React, TypeScript, Sanity CMS, Vercel, Stripe (for potential future e-commerce/events)