Wakesurf Saloon

The Wakesurf Saloon aimed to launch a distinctive bar and grill concept in Lakeway, Texas, centered around the dynamic and lifestyle-driven theme of wakesurfing. Their primary objective was to establish a strong, memorable brand identity and a robust digital presence that not only conveyed the unique atmosphere of the establishment but also attracted their target demographic, providing an immersive preview of the experience before guests even arrived. The challenge was to translate a vibrant physical concept into an equally engaging online platform that stood out in a competitive hospitality market.

Schustereit & Co. partnered with Wakesurf Saloon to craft a comprehensive digital solution that perfectly encapsulated their unique vision. Our approach began with a deep dive into the brand's core essence, translating the exhilaration of wakesurfing and the laid-back luxury of Lakeway into a visually stunning and highly functional website. We meticulously designed a user experience that mirrored the brand's energetic yet refined persona, featuring intuitive navigation, captivating imagery, and compelling content that highlighted the menu, ambiance, and special events. The result was a premium digital gateway that not only showcased the Wakesurf Saloon as a premier destination but also drove customer engagement and facilitated seamless reservations, successfully establishing their distinct presence in the market.

Next.js, TypeScript, Sanity CMS, Tailwind CSS, Vercel